Performing Arts > Dance > Commercial Dance
Commercial Dance is a dynamic and multifaceted branch of dance under the broader category of Performing Arts. This style of dance encompasses a variety of dance forms primarily used for commercial purposes, such as in music videos, television shows, movies, and live concerts.
History and Development
Commercial Dance emerged in the late 20th century alongside the rise of popular music and media. Unlike classical dance forms such as ballet or modern dance that have a more rigid and codified structure, Commercial Dance is characterized by its adaptability to current trends in popular culture. This genre is heavily influenced by street styles like hip-hop, jazz, and funk, making it an ever-evolving and vibrant form of artistic expression.
Characteristics
Key characteristics of Commercial Dance include high energy, strong rhythms, and a focus on visually impactful movements. It is often designed to enhance the entertainment value of a performance, making it engaging for a broad audience.
Movement and Choreography: Commercial dance routines are typically choreographed with an emphasis on precision and synchronicity among dancers. The movements are designed to be both visually striking and emotionally engaging, often featuring sharp, crisp motions and fluid sequences that highlight the dancer’s athleticism and expressiveness.
Entertainment and Media Influence: Given its application in the entertainment industry, Commercial Dance routines are often short, ranging from a few seconds to a few minutes, and are crafted to complement a broader multimedia experience. This could be a music video where the dance serves to visually represent the song’s narrative or emotion.
Technique and Training
Dancers trained in Commercial Dance must have a versatile skill set, blending techniques from various dance disciplines. Training often includes:
1. Jazz Technique: Strong emphasis on lines, flexibility, and stylistic execution.
2. Hip-Hop: Focus on rhythmic, grounded movements, and personal style.
3. Ballet: Essential for building foundational strength, balance, and body awareness.
4. Contemporary Dance: Useful for understanding fluidity and emotional expression.
Application in the Industry
Commercial Dance is ubiquitous in the entertainment industry. Dancers in this field might find themselves performing in music videos for top artists, taking part in televised dance competitions, or touring with musical acts. The demand for commercial dancers is high, but so is the level of competition, requiring dancers to remain versatile, current with trends, and highly proficient in multiple dance styles.
Conclusion
Commercial Dance is a versatile and vibrant component of the Performing Arts, contributing significantly to the entertainment industry. It requires a diverse set of skills and continuous adaptation to contemporary trends, making it a challenging yet rewarding field for aspiring dancers and choreographers. As a conduit for cultural expression and a driver of popular media, Commercial Dance embodies the intersection of artistic innovation and commercial viability.